clarity, consistency and discipline. TheReformersThe Golden Circle to work, each of the pieces must be in balance and the right order.

Clarity of WHY
It all starts with clarity. You have to know WHY you do WHAT you do. If people don’t buy WHAT you do, they buy WHY you do it, so it follows that if you don’t know WHY you do WHAT you do, how will anyone else? The reason you do WHAT you do must be clear to you personally so ensure you can communicate it to others. If your WHY is not clear to yourself, then there is a problem.

Discipline of HOW
Once you know WHY you do what you do, the question is HOW will you do it? HOWs are your values or principles that guide HOW to bring your cause to life. HOW we do things manifests in the systems and processes within an organization and the culture. Understanding HOW you do things and, more importantly, having the discipline to hold the organization and all its employees accountable to those guiding principles enhances an organization’s ability to work to its natural strengths. Understanding HOW gives greater ability, for example, to hire people or find partners who will naturally thrive when working with you.
It does not end at the level of been clear with your WHY. You must be disciplined enough to be able to birth your WHAT to life.

Consistency of WHAT
Everything you say and everything you do has to prove what you believe. A WHY is just a belief. That’s all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions—everything you say and do: your products, services, marketing, PR, culture, and whom you hire.
Have you ever seen a company known for the production of cars dabble into phone production without having problems? There is a need for consistency in your CULTURE as it as to align with everything about your WHY.

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