CHAPTER 8: START WITH WHY, BUT KNOW HOW

start with why, but know how

Steve Balmer was the man who replaced Bill gates. As he burst onto the stage of

Microsoft’s annual global summit meeting, he motivates the crowd with his incredible energy.
Balmer has proved to us that energy can motivate a crow

d, but the question is, can it inspire a population? What happens the next day or the next week when Balmer’s energy is not there to motivate his employees?
Bill Gates on the other hand is shy and socially awkward, He does not f

it the stereotype of the leader of a multi-billion dollar corporation. He is not an energetic speaker either, but when Gates speaks, people listen with bated breath.
They hang onto his every word and carry it with them for weeks. When Gates speaks, he does not just motivate his audience, he inspires them.

All great leaders have charisma because all great leaders have clarity of WHY and an undying belief in a purpose or cause bigger than themselves.
Charisma has nothing to do with energy, it comes from a clarity of WHY. It comes from an absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite but only charisma can inspire. Charisma commands loyalty, energy does not.
An airline gave Herb Kelleher the perfect outlet to spread his belief in freedom. Putting a man on the moon was one goal John F Kennedy used to rally people, to bring to life his belief th

at service to the nation, and not being serviced by the nation would make America advance and prosper. Apple gave Steve Job

s a way to challenge the status quo and do something big in the world. All the things these charismatic leaders did were the tangible ways they found to bring their WHYs to life… But none of them could have imagined what they would be doing when they were young.

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