Month: March 2021

CHAPTER 9: KNOW WHY, KNOW HOW, THEN WHAT

Apple’s WHY. Every time someone uses an Apple product, it is more than just a product, it’s the individual challenging the status quo too. Apple’s WHAT are their products, partnerships, campaigns, packaging, hardware design, they are proof that they actively challenge status-quo thinking to empower the individual. Everything an organization says and does communicate the …

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