manipulation, thereformers

START WITH WHY 2: CARROTS AND STICKS

Chapter 2: Carrots and sticks Manipulation vs inspiration In the world of today, whatever a company is offering to the market is being¬†offered by another company with similar features. Yet most companies do not know why their customers choose their products over those of their competitors, they make flawed assumptions in a bid to keep …

START WITH WHY 2: CARROTS AND STICKS Read More »